worth
the squeeze
There’s pomegranate juice — and then there’s POJU.
Azerbaijan is home to the world’s richest pomegranate heritage — a place where more than 60 indigenous varieties grow in mineral-rich soil and endless sunshine. Here, the pomegranate isn’t just fruit; it’s a symbol of abundance, strength, and community.
For centuries, families have tended orchards using traditional, mindful farming methods untouched by industrial shortcuts. The result? Fruit with deeper flavor, fuller color, and naturally higher antioxidant potential.
This is the birthplace of the pomegranate — and the beginning of ours.
Where the pomegranate story begins.
Aghsu, Azerbaijan
Pressed with purpose.
Bottled with care.
Small choices make a big difference
Our process is intentionally simple:
Cold-pressed to preserve nutrients
Never from concentrate
Bottled at the source for maximum purity
Hand-picked fruit
Empowering the farmers who make POJU possible.
When you sip POJU, you’re not just enjoying something super — you’re helping sustain the families who’ve cultivated this fruit for generations.
Your purchase supports:
Local organic farmers
Ancestral growing practices
Fair, community-oriented agriculture
The preservation of indigenous pomegranate varieties