worth
the squeeze

The pomegranate—king of fruits—has been treasured by the people of Azerbaijan for centuries. In Azerbaijan, the pomegranate is a symbol of shared strength, abundance, fertility, and eternity and a link between land and culture. Beloved by local healers for its nourishing qualities, the pomegranate has been used for healing purposes for centuries. Only now, modern science confirms that pomegranates are rich in antioxidants with many health and wellness benefits.

Photographer, Urek Meniashvili
Fresco in blue tones depicting five women in traditional clothing engaged in social activities, in a natural landscape scene with mountains in the background.
Seal with text: 'Product of Azerbaijan, Birthplace of the Pomegranate.'

Azerbaijan is the birthplace of pomegranates, where almost all known pomegranate varieties grow. There are more than 60 indigenous pomegranate varieties in Azerbaijan, and most are packed with larger seeds and a more authentic flavor than you’ll find anywhere on Earth.

Pomegranate fruits with green leaves in a black basket.

Azerbaijan’s unique microclimate and mineral-rich soil, gives the fruit its bold, unique, and superior flavour.

Pomegranate tree with ripe red pomegranates hanging from the branches, surrounded by green leaves.
Pomegranate trees with ripe red pomegranates hanging among green leaves in an orchard in Aghsu, Azerbaijan.
Pomegranate trees bearing ripe red pomegranates in a lush green orchard.

The soil here is largely untouched by the intensive use of synthetic pesticides and fertilizers that you see elsewhere. Unlike mass-market producers that prioritize yield, Azerbaijani farmers often harvest by hand, favoring ripeness and flavor over scalability. The result is a pomegranate that bursts with deep and complex taste. And that means POJU Organic Pomegranate Juice can buy the best fruit from these farms.

Seal with text: "Organic 100% Pure Pomegranate Juice".
Close-up of pomegranate fruits hanging from a tree with green leaves against a bright blue sky.
Pomegranate trees with ripe red pomegranates hanging among green leaves in an orchard in Aghsu, Azerbaijan.
Pomegranate trees with ripe red pomegranates in an orchard in Aghsu, Azerbaijan.

Aghsu, Azerbaijan

When you take a sip of POJU, you’re not just tasting something super—you’re doing something super, too. You’re investing in local farmers and their communities.

(That’s a big win for a little sip.)

A basket filled with ripe red pomegranates of indigenous Azerbaijan variety.
Icons indicating Canada Organic certification, USDA Organic, and Kosher.

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